“Selling Poverty” on Kuaishou: How entrepreneurialism disciplines Chinese underclass online participation

نویسندگان

چکیده

The meanings of being “underclass” in China are increasingly ambivalent when various disadvantaged social groups also get access to digital platforms which become more and influential not just facilitating people’s economic cultural practices online but mediating, distorting, reshaping these processes. Using critical techno-cultural discourse analysis about how the underclass represent poverty themselves by creating short videos performing live-commerce on Kuaishou, this study finds that entrepreneurialism becomes an interlocking governmentality discipline underclass’ participation. Afforded platform operationalized multiple networked actors, incorporates digitally mediated productive relationship at same time disciplines their representation exploits involved entities through both labor monetary investments cultivate entrepreneurial subject. Although claiming include empower diversified Chinese underclass, actually reproduce underclassness mobilizing calculated conformity among experience intertwining offline inequalities entrepreneurship. Nonetheless, nuances minor narratives still exist self-representation.

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ژورنال

عنوان ژورنال: Global media and China

سال: 2022

ISSN: ['2059-4364', '2059-4372']

DOI: https://doi.org/10.1177/20594364221095895